KAJIAN STRATEGI KOMUNIKASI VISUAL PADA IKLAN ANIMASI SASA & HAROUSEL “SASA HADIRKAN RASA UNTUK INDONESIA”

The outbreak of the Covid-19 pandemic has had a major impact on various sectors. Likewise advertising industry, changes requires workers in sector to find solutions that can overcome all limitation. One way be done is by implementing visual communication strategy using materials are not only efficient, but also limited scope locations, as did Sasa brand through animated advertisement. analytical method used form semiotic will begin with discussion objects shown ad paying attention each design element used. Then study focus elements level meaning which divided into two, namely connotative (implicit) and denotative (explicit) meaning. results this evaluation material reference for strategies designing an advertisement during after pandemic, so product interpreted alternative medium within social limitations pandemic.